Boost Your business with Search Engine Optimisation
Website owners have started to realise the major benefits they receive by having their sites rank highly in the search engines. The more visible your site is, in search engine results for a particular keywords the more traffic you will receive and the more business you will get. In this article we explain how this works, and why and what it means to a website owner like yourself.
If your search engine optimisation results aren’t good as they should be, you should consider adding or optimising for mobile devices or even setting up a separate mobile friendly website. Many website owners are frustrated by a lack of traffic, even though there are hundreds for searches for your keywords per day. A mobile website can make your content available to wider audience and significantly increase the traffic from local searches.
You will need to get your website on to a least page one of the search results for your keywords as the number of people that search pass the first page is very low and will cut down the levels of traffic you receive by as much as 95%. So build a really good website that you know people will want to use and then use search engine optimisation to make sure it found.
Always allow visitors to your site to social bookmark it as this will make it much easier for returning customers to find it. This will also help in create links that will elevate you in the search engine ranks. One of the best ways to achieve this is by using a free widget or badge that your visitors can click on or even put on their site.
To avoid duplicate content being indexed at all costs, you need to be sure that the search engines know exactly which pages to index when you create and upload new pages and which ones with duplicate content you want them to miss out. Make sure you always delete any old pages completely so that you do not inadvertently end up with the old and the new page being classed as duplicate content.
Leaving comments on other people’s blogs to help the rankings for your website is a free and easy way to get more links but make sure the site allow comments and does not block them or use no follows to stop you getting the benefit. Another way to get these sorts of links is by guest blogging so ask them if you can post a relevant article on their site. This then gives them fresh content and you a nice new link. This will also make people interested in you and what else you have to say. Just don’t forget to link back to your own blog or website!
Start with learning the basics. Search engine optimisation may seem extremely time consuming at the beginning, but keep at it as it will all be worth it in the end. Once you start to learn a few tricks of the trade, it will seem a lot less daunting and you will be able to speed up your work. It all about knowledge as it is with many other skills of running a business.
If you want to avoid a period of months with your site NOT being in a ranking at all then make your link building slow and steady, do not make your link straight away but spread them out over time so that them seem natural to the search engines.