SEO companies charge for their services in different ways, so it is not always easy to compare the costs of SEO packages. Some charge by the hour, while others charge by the keyword or url. So to accurately calculate which price is the most cost effective for your website, you should look at ROI or “return on investment” when choosing the right SEO package for your business.
SEO cost Vs SEO price
The main two questions we are asked here at Half Price SEO by small business website owners is “What price should we pay for SEO?” or “How much does SEO cost?” The answer to the first is simple, less than the additional revenue your company will make from the extra orders you receive from the higher rankings. So if you can afford to spend £100 per month, then you will need to make sure you will get at least an extra £100 per month back from the increased traffic generated by the SEO package. If you could guarantee that this would happen, you would be willing to spend every penny you have on SEO. The problem is that even the SEO companies that offer guarantees, won’t guarantee that you will make your money back, to be fair this is because of other factors that will also affect sales such as price. The answer to the second question is similar; the true cost of SEO can be expensive if it does not lead to extra traffic and orders, no matter how much you pay it will be wasted.
Risk Vs reward
The fact is that as a small business you probably do not have money to burn when it comes to marketing and as no SEO company will be willing to offer you, your money back if you don’t make a profit on their service. Any money you spend on SEO is a potential risk, just as it is with all type of marketing, both on & off line. So the most important thing to consider when signing up to a SEO package is, am I committed to this service and if so, for how long. Many SEO companies insist on a minimum term of either six months or a year, in fact I have even seen a couple that insist on a two year contract. Never ever sign up to any SEO package or marketing program that commits your business for more than 3 months at the start. 3 months should give them enough time to show you they can improve your rankings and drive more traffic to your website, any longer than this and the risks will outweigh the potential rewards.
So how much should you spend on SEO?
Well I know you don’t want to hear this, but it depends, the same way the answer to the question “how much does it cost to build a house?” depends on the location and the size of house you are after. So let’s look at a few examples to give you an idea on how much you should be paying for your SEO per month.
Small Local Business – No more than £100 per month.
Medium Size Business – No more than £500 per month.
National or Ecommerce Business – £1000 plus per month
Once you start to see the results and you are happy that the SEO service is paying for itself then you can look to increase these budgets.