Boost your Traffic with SEO
Most businesses have a website, but not every business has a website that works well and is effective. Search engine optimisation is a practice used to get your website noticed. The more eyes on your website, the better your business is going to be and the more money you’re going to make. Check out the tips in this article for help optimising your website.
When using SEO on a page that has images, always make sure that you have completed the <alt> tag for each image on the page. Search engine cannot read images so the <alt> tag them what the image is about and this way you make images part of your SEO. Also remember that id you’re using images instead of text to tell your customers things, it probably not going to be seen anywhere nearly as well by the search engines.
Allow visitors to your site to bookmark it for later both within the browser and in social media, by providing your visitors this option, you are helping create links that will raise you in search engine ranks as well as making it easy for them to find you later on when their ready to order.
When dealing with SEO, it is important to remember to take your time. You can’t expect to see results over night, it will take a while to build your reputation in the eyes of the search engines. If you try and do too much too soon and Google spots this they may penalise you and your ranking will go down instead of up.
To ensure that your site shows up when people search for it, be sure to register your site with all the major search engines. This will help make sure that their spiders know to crawl to your site and enter it in their index. It’s easy, using webmaster tools to do this, and it won’t cost you a thing. All you need is a free account.
For the best results in search engine optimisation, make sure you only use the highest quality content. It needs to be informative, engaging and compelling. The sort of content that will get readers coming back for more, as well linking to and referencing it in their posts. Don’t just throw a load of keyword on a page and surround them with others, content is not meant to be a word search. Good content is just for the search engine spiders it’s for your customers. Would you buy something from a website where most of the content was drab or didn’t make sense, NO you wouldn’t and your customers won’t either. Keep your content Evergreen, re-edit your content on a regular basis so that it’s always up to date and gives your customer the latest information. This way you will get good ranking as well as happy customers. It’s a Win Win.
By using only the very best content and adding more on a regular basis, you will convince the search engines to crawl your site more regularly. It’s not just blogs and articles that need to be fresh and unique, never use standard product description on your site. Always make them unique so they stand out to the search engines as well as your customers.
Write for your readers, not for the search engine. Search engines are getting more intelligent these days and are getting better a spotting content written just for ranking. Every time they do an update to their algorithm they find more cases of people writing content aimed at gaming the search engines, so if they don’t catch you this time they may well with their next update.
Starting a blog is a great way to help optimise a website’s search engine performance. As they are structured for frequently updated or new content a blog and the website that they are part of are treated favourably by search engines. This will elevate your website’s position in the results pages of the search engine. Committing to a high-quality blog will also you to showcase your work or post reviews of your latest produces.
It is integral for you to improve the functionality for your customers on your website. To do this, you can include a search box in the top right hand corner of your page. This gives your visitors the ability to find exactly what they want with one click of the mouse.
Making your URL’s easy and simple to follow as well as containing some of your keywords will allow users and search engines to navigate around your more easily. It will give your visitors the general idea of what your page is about without even clicking through to it. When Search engines take account of these pages they will rank them for these keywords, and elevate your ranking and getting you closer to a page 1 listing.
If you are looking to elevate your site to the top page of the search results, then find out what your competitors that rank high than you have been doing will give you a good starting point. See which site they have managed to get back links from and contact them to see if they will link to you as well. Generally the idea is that if it worked well for your competition then it will work well for you.
Add your primary keyword phrase into the first paragraph of content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.
Always try and keep the flow of your new articles regular and as constant as you can. I would suggest publishing up to four new posts per week. This will keep your reader interested and coming back regularly to check your latest articles as well as building up a big library of content that will attract new readers. This may seem like an awful lot of work but if you try and do some every day it will soon be come routine.
As previously stated, having a website is not enough. Your business must have an optimised website that is easy to find on search engines. The more views your website gets, the more potential sales you have. Use the tips you have read to streamline and pump up your website so that it works for you.